Name: Shared tables.
Look: Long, awkward and making a comeback.
Who would voluntarily eat with strangers as an adult with free will? Gen Z, apparently. According to data from the restaurant reservations company Resy, "Nine out of ten of gen Z diners say they like communal tables, versus just six in ten of boomers".
Group dining in patriotic “British Restaurants” was a big thing during the WWII, in fact – there were about two thousand five hundred of them, backed by Winston Churchill.
This might seem strange to you, I know, but communal tables can be fun! As the Resy CEO explains: "They naturally turn dinner into a shared experience," and "You never know who you’ll be seated next to; that’s the fun of it!"
Or sitting beside a Hyrox bore eating chicken to fuel his "farmer’s carries"? Or a social media user capturing you in the background in their video while eating a salad? You have to remember: young adults – the most digitally connected group, who came of age during the pandemic, and many of whom entered an almost exclusively digital workplace – love a structured communal activity. This same desire behind the rise of youth running groups, hiking outings and crafting nights: they’re seeking real-world interactions.
This may not appeal to you, but lots of young people are lonely (47% of them, according to an Oxfam survey published in June). A recent American study , one-third of men aged between 18 to 23 reported they had no contact outside their household in the past week. Isn't it positive they’re getting out and sharing meals with new people?
Conversing with new people is good for us, too: it gives us a greater sense of belonging. Additionally the Resy survey points out another advantage: one in seven survey respondents said they’d landed a date at a shared meal event. Since young people are leaving dating apps, this offers a chance for a spontaneous "meat-cute".
My work here is done.
Do say: "Gen Z think communal dining ate and left no crumbs."
Don’t say: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
A data scientist and business strategist with over a decade of experience in transforming raw data into actionable insights for global enterprises.
Matthew Walker
Matthew Walker
Matthew Walker
Matthew Walker
Matthew Walker
Matthew Walker